PruBSN to raise RM50,000 for less fortunate under Kasih Sayang Milik Semua campaign

20/05/2022 05:01 PM

KUALA LUMPUR, May 20 (Bernama) -- Prudential BSN Takaful Berhad (PruBSN) aims to assist the B40 community by raising up to RM50,000 in funds by May 31 this year through its Kasih Sayang Milik Semua campaign on artificial intelligence (AI)-powered Pulse by Prudential (Pulse) health and wealth mobile application.

PruBSN in a statement today said that the public only needs to pledge to donate via the Pulse app without any payment requirement, where PruBSN will then be donating RM1 through its charitable arm PruBSN Prihatin to those in need, for every successful pledge made on the app.

PruBSN chief executive officer Wan Saifulrizal Wan Ismail said the campaign is being organised to encourage others to do good and help the less fortunate.

“The months of Ramadan and Syawal are truly special in that they emphasise religious devotion, self-reflection and kindness towards mankind.

“As such, we hope to lead by example and embrace the festivity with ibadah,” he said.

Meanwhile, PruBSN will also be running several activities on PruAmanah (Beta) by Pulse such as live sessions and exclusive video content to help Muslim users enhance their spiritual journey.

Pulse users may explore many Islamic lifestyle features such as mosque locators or Dua collections for daily practices.




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