Sunway Pyramid's Ignites Festive Spirit, Inclusive Celebration For All With 'Cahaya Raya' Campaign

KUALA LUMPUR, April 4 (Bernama) -- Sunway Pyramid is organising its Cahaya Raya 2023 campaign in conjunction with the ongoing Ramadan month, offering a unique and immersive spiritual, traditional and cultural experience.

In a statement today, it said the campaign, which runs from April until May 1, draws inspiration from the nostalgic charm of Hari Raya Aidilfitri. 

“The Orange Concourse of Sunway Pyramid will be decorated with geometrical and Arabesque structures that not only symbolise guidance and diversity but also serve as a reminder of the importance of inclusivity in society.

“In line with its theme of spirituality and culture, Cahaya Raya aims to spread positivity and awareness, including raising awareness for the autism community and promoting hope for all,” it said.

In the same statement, Sunway Pyramid General Manager Jason Chin said that the campaign, in collaboration with Autsome and the Early Autism Project (EAP), also aims to increase public awareness of Autism Spectrum Disorder (ASD) and provide an inclusive environment, support and privileges to the autism community in the mall.

“We will be dedicating a space in the mall's concourse for the autism community to set up booths to sell their products or display their artworks on selected days,” he said, adding that the mall is introducing Sensory Walls in designated areas to provide calm and comfort for the autism community.

To spruce up shoppers’ Raya celebrations and adventures, Sunway Pyramid is also introducing the ‘Chamber of Lights’, an interactive light zone that takes shoppers to a realm beyond their wildest imagination.

“In a dazzling world of interactive LED decorations, shoppers can infuse their Raya celebrations with a mesmerising glow and cast a light for a brighter Raya.

“In addition, shoppers can explore a variety of retail booths located at Sunway Pyramid's concourse, such as Butik Rimba, a traditional apparel brand and Claire Organics, a natural beauty brand that creates affordable luxury skincare and body products.” the statement added.

Shoppers can participate in activities and earn rewards at Brand's workshop and Sunway eMall booth. Shoppers can also redeem various special gifts such as a Raya Packet Set, Diamond Jug Set, and Premium Cutlery Set as a reward for spending in the mall.

-- BERNAMA