KUALA LUMPUR, April 21 (Bernama) -- The trend of online shopping is at a satisfactory level as the transition to the endemic phase of COVID-19 enables many to shop in physical stores, said Lazada Malaysia.

Chief marketing officer Schrene Goh said Lazada’s optimism about online purchases will continue to increase even though storefronts are fully open since April 1, 2022.

“The pandemic has pushed many shoppers to make their purchases online and now, as the nation moves to the endemic stage, people have started to go out to purchase things. 

 “I think this trend is strong, for sure,” Goh said after launching Lazada’s “Bertambah-Tambah ke Hati” roadshow at Menara UOA, Bangsar South, here, today. 

Hosted by DJ Ili Ruzanna, the roadshow will be stopping by several Ramadan bazaars and food truck hotspots across Klang Valley.

Some of the scheduled pit stops include Ramadan bazaars at Taman Tun Dr Ismail (April 22, 4pm-7pm), Uptown Jalan Reko, Kajang (April 23, 4pm-7pm), and Santai Setia Alam (April 30, 8.45 pm-12am).

Goh said the roadshow aims to bring the online storefront on the Lazada app closer to Malaysians through an engaging and immersive offline-to-online experience.

She added that consumers expect seamless integration of physical retail and digital commerce in this era of omnichannel retail. 

“This is the best way to integrate customers because we want our customers to experience the real thing, to touch, feel, and at the same time, still shop and get all the free shipping and discounts offered online, it is the best of both worlds.

“We want to make sure that people get to enjoy the integrated life of today,” Goh said. 

-- BERNAMA