Melaka FAMA targets RM1.5 mln in Semarak Syawal sales

30/04/2022 12:41 PM

JASIN, April 30 (Bernama) -- The Melaka Federal Agricultural Marketing Authority (FAMA) is targeting sales of RM1.5 million at the Semarak Syawal sales programme, being held since last April 24 until this Monday (May 2).

State Rural Development, Agriculture and Agro-based Industry Committee chairman Datuk Abdul Razak Abdul Rahman said the programme,  held at FAMA outlets,  involved the participation of a total of 308 entrepreneurs selling essential goods in conjunction with the Aidilfitri celebration.

"There are 85 marketing outlets in the state including nine pasar tani (farmers' markets), five Agrobazaar Rakyat (ABR), 21 Agrobazaar Kedai Rakyat (AKR), and 50 Melaka Agro Market (MAM) for entrepreneurs to generate additional income.

"Apart from fresh food such as meat, chicken and vegetables, consumers also have the opportunity to obtain food items for Aidilfitri such as ketupat, rendang, lemang and kuih at all these marketing outlets," he told reporters in Rim here today.

Earlier, Abdul Razak officiated the state-level Semarak Syawal sales programme at Pasar Tani Jasin.  Also at the event was FAMA board member Datuk Ghazale Muhamad.

Abdul Razak said that Melaka FAMA had also introduced 'Bakul Syawal', priced at RM10 each containing items for preparation of Aidilfitri delicacies, such as turmeric leaves, fresh turmeric, galangal, onions, lemongrass, red chillies and ginger, with saving of RM5 compared to the market price of the items.

He said consumers were encouraged to get their Aidilfitri needs at the Agrobazaar Online (ABO) portal, which had more than 130 'stock-keeping units' (SKU) and involved the the participation of 80 online entrepreneurs.

"FAMA is targeting a sales value of RM150,000 through the ABO platform during the Semarak Syawal sales programme and users can pick up their orders at three pick-up points, namely the FAMA Agrobazaar in Ayer Keroh, AEON Bandaraya Melaka and Pasar Tani Jasin," he added.

He also assured consumers in the state of adequate supply of essential items, including eggs,  for the Aidilfitri celebration.