KUALA LUMPUR, Feb 9 (Bernama) -- Meta Malaysia has revealed its Meta Ramadan Moment Study results, conducted in partnership with YouGov, to help businesses create connections and explore opportunities to connect with consumers during Ramadan.

The study is to provide guidance and suggest some recommended steps for businesses to reach out to their customers on various Meta platforms.

Meta Malaysia country director Nicole Tan said the survey discovered that the increasing prevalence of Ramadan discovery through social media networks provides an opportunity for marketers to improve consumer experiences to purchase across these platforms. 

Marketers can make use of the effectiveness of tailored advertising on social media to give customers a convenient way to buy for their Ramadan goods, she added.

“Engage creators and use short-form videos to promote your brand and build stronger relationships with both potential and current customers,” she told the media here today.

The study found that 92 per cent of Ramadan observers in Malaysia like to see content that promotes community and togetherness on Facebook and Instagram, with 83 per cent following online creators who inspire real action.

It also found that 70 percent of shoppers in Malaysia spend more time watching videos during Ramadan and Eid, with 45 per cent spending more time on long videos and 48 per cent on short videos.

The study shows that during Ramadan, two in three shoppers enjoyed personalised shopping experiences through Meta platforms which means Malaysian shoppers are increasingly exploring different product categories.

The survey also highlighted the importance of strengthening connections through business messaging.

“Some 59 per cent respondents said they felt more connected to a business or brand through instant messaging,” it said in a statement.

Meta conducted the online study on 13,232 people aged 18-plus across nine countries, based on respondents who shop and observe Ramadan.

-- BERNAMA