MELAKA, March 23 (Bernama) -- The Malaysian Communications and Multimedia Commission (MCMC) is collaborating with the Melaka government to widen the awareness and increase the use of e-cash in the state through the ‘Melaka e-Tunai’ initiative at the Ramadan and Aidilfitri bazaars.

Its corporate communications department, in a statement, said the initiative is among the awareness and promotion campaigns developed in collaboration with the Local Government Unit (UKT), of the Melaka Chief Minister's Department; Melaka Ministry of Domestic Trade and Cost of Living (KPDN), and financial service providers (FSPs) as well as digital platforms to drive the transition to cashless payments among the community.

At the same time, MCMC is now collaborating with strategic partners such as Payments Network Malaysia Sdn Bhd (PayNet) as well as FSPs including TNG Digital Sdn Bhd, Axiata Digital Ecode Sdn Bhd (Boost), Maybank and Delivery Hero Malaysia Sdn Bhd (Foodpanda), to offer their digital products and services in Melaka.

"Through the campaign, local traders are encouraged to register their businesses with  FSPs or digital platform providers to facilitate the cashless payment process," according to the statement.

The statement also said traders can enjoy incentives and various special offers specially provided through the Melaka e-Tunai initiative, and in addition, visitors to the bazaars can shop and enjoy various special offers and incentives including 'cashback' through the TnG e-wallet application, Boost, Maybank and Foodpanda throughout the promotional campaign.

"The use of the services of FSPs or digital platform providers is one of the main catalysts in fostering a cashless payment culture among the community that will drive digital transformation, and enable Malaysia to achieve sustainable digital economic development.

"All these efforts and initiatives are implemented to ensure the well-being of the people is guaranteed, thus realising the golden decade of the digital economy," added the statement.

-- BERNAMA