KUALA LUMPUR, March 25 (Bernama) -- The Ihya Ramadan Bazaar organised by Koperasi Bernama Berhad provides opportunities for small entrepreneurs to promote their products through social media platform.

Koperasi Bernama Berhad’s Commercial Development Bureau Board member Mahayuddin Mohamad said promotion through the official Facebook platform of the cooperative had a greater impact by incorporating short videos of small traders participating in this bazaar.

"We are trying to find a niche for digital advertising, so we came up with short videos where they (traders) can promote their products, which will remain on Koperasi Bernama Berhad Facebook," he told Bernama here today.

He said the two-day bazaar received a very encouraging response from traders.

Among the products sold at this bazaar include a variety of bread and pastries, lamb biryani, food for iftar, fragrances from Dubai, as well as various raya cookies.

One of the traders, Noridah Ahmad, 69, said she sells the pre-mixed drink Chocolate Malt Roselle produced by Koperasi Tautan Kasih Cemara Berhad at a promotional price.

"Previously, we sold this product for RM22, so exclusively for Bernama staff, we are selling it for RM18,” she said.

Raya cookies trader Hafiz Amir, 37, said he sells five types of homemade raya cookies, namely almond London, Cadbury tart, pineapple tart, mazola, and peanut butter cookies.

“We also sell bombolonis and donuts," he said.

-- BERNAMA